The economy factor is the only one, which gives you the health on how your company (inside) is operating and on how the market (outside) is responding. The profit and loss statement, shows how well the company performs or not, in which domains the company is earnings or loosing money, and therefore where an optimization of activities and resources must be realized.

Because the economical cycles are unpredictable, companies must continuously take care about the activities and resources where they can directly act on like the organization, the structure, the infrastructure and the operations.